Diablo — AI for Dealerships

Course · Manager Track

Launch a Private Sale event

Goal: By the end of this 20-minute course, you've launched a Private Sale event end-to-end — contacts selected, offer configured, AI invitations going out. First appointment books within 24 hours.

20 min total · 3 lessons · How to Win · Level 3

A Private Sale event is the most direct revenue lever Diablo gives you.

In beta, dealers’ dead leads — the ones their humans had given up on — closed at 5x the rate of their live high-intent leads when worked through a Private Sale flow. That’s not theoretical. That’s what targeted reactivation produces when AI sends 3-5 personalized outreaches per contact.

This course gets you to your first launch in 20 minutes. Setup, contacts, configuration, send.

What we’ll cover

  1. Pick your event window + budget tier (5 min) — choose the right date range and contact volume for your goal
  2. Select your contact list (8 min) — segment your CRM strategically for maximum reactivation
  3. Configure + launch (7 min) — agent voice, offer copy, escalation rules, send

Before you start

You need:

  • A specific date window (e.g., next Saturday + Sunday)
  • A specific offer or theme (e.g., “VIP appreciation event,” “Spring sale,” “Trade-in bonus”)
  • Approval on the contact tier (500 / 1000 / 1500 / 2000 contacts)

If you have those three things, you’ll finish the course in 20 minutes and have your first appointment book within 24 hours.

Click lesson one to start.

Curriculum

  1. 1

    Pick your event window and budget tier

    You've picked a 2-3 day event window and chosen a contact tier sized to your goal.

    5 min

  2. 2

    Select your contact list

    Your AI knows exactly which contacts to work — segmented for maximum reactivation impact.

    8 min

  3. 3

    Configure the agent and launch

    Your Private Sale event is live. AI is sending personalized outreaches. First appointment books within 24 hours.

    7 min

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